Free Advice on MSP Airport Signage Issue
Okay, I’m going to freak out. If you think people are slow and stupid parking their cars at the MSP Airport ramp or leaving bottles of water in their bags going through airport security, apparently those same mouth breathers are having trouble even finding the right airport.
From the Strib:
Faced with a growing number of complaints from travelers, the Metropolitan Airports Commission is considering a $1 million proposal for new signs on the freeways approaching Minneapolis-St. Paul International Airport directing drivers to “Terminal 1” (Lindbergh) or “Terminal 2” (Humphrey). The new signs would also list which airlines fly out of each terminal.
ONE MILLION DOLLARS!?!
Instead of blowing that much money, I have two options, and I’ll detail them:
- FREE: Leave the signs the way they are. When you purchase a ticket, it tells you which terminal your flight leaves from. When you check-in or look up your flight online, it tells you which terminal your flight leaves from. It’s called personal responsibility and accountability. I realize those attributes aren’t getting a lot of praise from civic and national leaders these days, but c’mon people.
- Couple Hundred Bucks: Either create a small (1) or (2) sign that is simply applied to the existing signs. Will this look a bit patchwork? Maybe. But I know for a fact nobody has an extra $1 million lying around to help clueless people find their terminals.
And here’s one more piece of brilliant brain food: No matter what, won’t the airline carriers have to update their tickets to say if you’re in Terminal 1 or Terminal 2? You’ll still have the same problem of people not knowing if they should follow 1 or 2.
p.s. I used a cool little Java applet called SignMaker to make the graphic.