Casting a Land O’Lakes Ad

Jezebel casts current Hollywood folk as the Top 10 Female Product Advertising Icons. First on the list is Saint Paul-based Land O’Lakes. (Why is their corporate site so much uglier than their brand site?)

The company explains: “Because the regions of Minnesota and Wisconsin were the legendary land of Hiawatha and Minnehaha, the idea of an Indian maiden took form.” This is a whitewashed way of describing how they hijacked the image of indigenous people to sell dairy products, but whatever. The first painting was done in 1928; it was “modernized” in 1939 to look the way it does now. As a kid, I honestly thought that this was my mom until I realized it was Cher.

Their suggested celebrity casting for the Land O’Lakes indian maiden? Q’orianka Kilcher who once played Pocahontas in a movie.

(Does anyone else think “spread with sweet cream” sounds a little dirty?)

(via my old-school blog friend Chaz)

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