Metrobloggers Looking to Present at SXSW

You’ve probably heard of the South by Southwest Music Festival that takes place in March in Austin, TX. There is also SXSW Film and SXSW Interactive. SXSWi is so nerdy, and at the same time so cool.

SXSW Interactive appeals to uber-geeks and digital creatives who push the cutting edge of technological change. The event appeals to content developers, web designers, programmers, bloggers, wireless innovators, gamers, tech entrepreneurs, investors, and educators. Even if you are not a technical person, you will benefit from the outside-the-box thinking that thrives at SXSW.

Greg and I went this year and are both hoping to present next year.

SXSWi takes submissions for panel ideas from the general public. The public is then allowed an open comment and voting period. A committee combines that feedback with their own expertise to craft the schedule for the festival. Anyone can sign up for the Panel Picker and vote and leave comments.

Here’s Greg’s solo presentation:

Twitspacebooklife: Marketing for Monkeys

Marketing with social media is an art, not a science. Do it correctly and you’re an unstoppable force. Offend your audience and lose them forever. We present a framework for powerful, interactive social media campaigns used with Chevy, Snickers, Nintendo, Army, etc.; youth marketing tips; trend-spotting and more.

Three Takeaways: 1) Rules of thumb for planning a social media campaign not too overt but with an underlying marketing message, 2) How to engage specific audience segments authentically 3) How to sell a client on crazy ideas you know will work. Lots of Q&A with real world examples is encouraged. Free bananas for the best questions.

Here’s my panel:

Building Hyperlocal Websites for the Future

Numerous models of local, community-oriented sites have been tried. Some have failed. Some have been wildly successful. Some are still finding their place. What works? What doesn’t? Does it scale? Where’s the line between local and hyperlocal? What role does the local culture play? What’s missing? What’s next?

The discussion will draw on the expertise and experience of the founders of Metroblogging, Fresno Famous, MNspeak, and Wicked Local.

Panel Picker voting ends at 11:59 pm CDT on Friday. If anyone else from the TC is pitching a panel, drop a note in the comments so we can check it out.

(And in case it wasn’t perfectly clear, feel free to give us nice, high rankings. Because you love our ideas, of course.)

2 Comments so far

  1. pauljahn (unregistered) on September 19th, 2007 @ 3:49 pm

    Last year I wanted to take a two week vaca for SXSW and be a Web geek one week and a music geek the next (or maybe it was the other way around).

    I was hoping to in 2008 but I’ll be in Austin four weeks later for something else. I’ll vote though, because local and hyperlocal is way up my more than geeky alley.


  2. Greg (unregistered) on September 19th, 2007 @ 9:51 pm

    Hey, thanks for the plug. Last year I did Interactive and then stayed for Music. It was so great. Best part about Austin dining — every meal starts with chips and salsa.



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