Northwest Trying To Convince Me That Services They Don’t Offer Me Are Great For Me

I got a rah-rah email from Northwest Airlines a few months back announcing that, “Thanks to the loyalty of WorldPerks members and the hard work of our employees, Northwest Airlines has successfully completed the restructuring process. We could not have accomplished this without your support.”

Seriously? I only fly a few times a year, but I can’t remember the last time I didn’t fly Northwest. (Oh, wait, yes I can. It was last February taking Sun Country to Cancun. But before that?) So it’s not like I continuously choose Northwest over other airlines because I think they’re awesome. I just don’t have that many other options that aren’t a lot more expensive, living in a Northwest hub city. The oppressiveness of airport security, the continually decreasing amenities, and the distinct worsening of service makes air travel more something to endure than enjoy.

Here are some of the “enhancements” that Northwest is telling me I can look forward to following the restructuring:

  • 72 new, spacious 76-seat regional jets which include 12-seat First Class cabins
  • New international non-stop service from Detroit to Dusseldorf and Brussels and from Hartford to Amsterdam
  • New state-of-the-art Airbus A330 aircraft on trans-Atlantic flights

  • New wireless nwa.com – now you can purchase tickets, check in for flights, change reservations and more via handheld devices
  • New palate-pleasing menu additions to First Class and WorldClubs®
  • New WorldClubs lounge at Narita International Airport conveniently located above Satellite 1

Okay, the mobile site is a good thing, though I can’t vouch for how well it performs. It shows a little bit of forward thinking. But what is exciting to me about the menu in first class when you’re offering a $5 box of vending machine products in the back. Or a lounge in Tokyo? Can we define “state-of-the-art aircraft”? Unless you’re making the seats bigger and offering me in-flight internet access, I could give a shit.

I know this message got sent to all Worldperks Members. But they seriously ought to think about filtering their lists by gold/silver/platinum/whatever. Because most of these items do not apply to me, or the other 99% of their customer base, as a regular joe air traveler.

I will say that I’ve never had a serious problem with them. But they don’t wow me and I don’t have many choices.

Northwest Airlines, until you get service – both product and customer service — like Southwest, don’t bother me with this shit.

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