Victoria’s Secret Coming to Uptown

I talked to Jake Weyer from the Southwest Journal last week about the impending opening of Victoria Secret (and North Face, and American Apparel) in Uptown.

I’m not an expert. I’m not an urban planner. I get that mine is not the only demographic that lives/plays in Uptown. I get that this particular Victoria Secret location will be a concept store. I get that a bigger, prettier version of a mall store can stand alone. But the place for a store like that in Minneapolis is downtown. Not Uptown.

I prefer to see something more unique in that space. But I realize that it’s expensive and the reality is that an independent small business probably couldn’t afford it there.

So maybe it’s just my personal distaste for Victoria’s Secret. And the fact that that I’m not in that “high-buck haircut” crowd. I would have been perfectly fine with it if American Apparel had moved into that corner space. Hell, I’d be fine with it less opposed if North Face had the corner spot instead.

Either way, I suppose it’s better to have the space occupied than not.


(And while I’d still rather see less chains, where’s my Potbelly?)

4 Comments so far

  1. Ed Kohler (unregistered) on July 25th, 2007 @ 9:52 am

    I could see something like an REI doing well in Uptown. Or, a bike shop close enough to the Greenway that it could be used for test rides.

  2. Stephen Gross (unregistered) on July 25th, 2007 @ 1:34 pm

    Well, I’m not an expert either, but I am an urban planner :) I, too, have mixed feelings about another chain store showing up in Uptown. Generally speaking, I’m a big supporter of independent retail. It’s one of the things that makes Mpls–and Uptown especially–a great place to live. I assure you, many many many American cities are hugely dominated by chain retail with barely a wisp of independents. Go visit Cleveland, and you’ll see what I mean.

    On the other hand, Uptown has proven that chain and independent retail can coexist peacefully. The Victoria Secret is occupying space previously held by the Gap. It’s not radical to put one chain in whether another used to be.

  3. MIchelle (unregistered) on July 26th, 2007 @ 10:29 am

    A North Face in Uptown? Are you kidding me? That is so very lame. Even worse than putting in a VS. I don’t think the Victoria Secret store will last very long. The GAP spot is too big. Stores like American Apparel are a much better fit for Uptown. Victoria Secret belongs at a mall. Deep in suburbia. I am not opposed to national retailers in Uptown, I just think they should fit with the demographic.

  4. Erica M (unregistered) on July 26th, 2007 @ 10:57 pm

    I think the VS would make sense inside Calhoun Square.

    Apparently this will be the 1st North Face in Minnesota. *shrug*

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