By any other name…

The Chicago Tribune has an article about the recent switchover of Marshall Fields stores to the Macy’s name. The article explores Macy’s attepts to win back customers that left after the store changed names.

I, for one, am not impressed with Macy’s…that may be the irrational shopper in me, but I feel like Macy’s is a cheaper store than MF used to be. Macy’s ads look outdated to me, not as professional as MF’s. Macy’s attempts to skimp on costs show in their handling of the buyout. In the Chicago Tribune, Macy’s admits to changing the name of the store as quickly as possible to save money on advertising costs.

What is everyone else doing? I’m staying loyal to my old Dayton’s, to tell you the truth.

4 Comments so far

  1. Dave Dash (unregistered) on December 13th, 2006 @ 6:48 pm

    I enjoy the nostalgia of Daytons, and I’m a corporate history buff so the whole nasty entanglement of various companies like Bloomingdale Brothers, RH Macy’s, Federated, May, Marshall Fields, Dayton’s, Hudsons, etc. are really intriguing. Never had loyalty to any one, although I was impressed with service at Marshall Fields before the assimilation.

    A lot of things are annoying because they are iconic. Dayton’s on Nicollete Mall, Fields on State Street and countless other stores owned by the May Companies and now Federated. Most people don’t like name changes, and it might seem trite at changing the name of a department store, but they do hold a huge presence in the city.

    As a customer I’ve had to deal with Macy’s and Bloomingdales, and I can tell you, as soon as all my loose ends are tied up (gift cards mostly), I’d like to do my shopping elswhere whenever possible. There’s a lot of service that is just lost at these stores, and unfortunately you either go to the cheap end with Penny’s and Sears or to the high end with Nordstrom’s as alternatives.

    All I want is some nice dress shirts and dress slacks that can withstand my neglegence ;)

  2. Chris (unregistered) on December 13th, 2006 @ 8:24 pm

    I HATE Macy’s. My girlfriend is from Chicago, so she doubly hates Macy’s. People liked their Dayton’s/Marshall Fields because it was unique and attuned to their tastes. It was a source of local pride — a place for locals to gather. Macy’s puts off this awful, cheap, national, homogenized, Wal-Mart vibe.

    I mean, Roundy’s grocery stores runs Rainbow, Copps, etc — all regional chains. Saks lets its store’s keep their names: Herberger’s, Boston Store, etc.

    I even drove out to check out Twill just to see Scott Dayton’s store. That guy could make a million just opening up a mini-Dayton’s.

    As an aside, Macy’s North chairman Frank Guzzetta has continued to do great things for Minneapolis. So at least having Macy’s around isn’t a TOTAL loss…

  3. Greg (unregistered) on December 14th, 2006 @ 9:25 pm

    Department stores are dinosaurs. The new generation doesn’t shop at them, and I look forward to them all closing.

  4. Erica (unregistered) on December 15th, 2006 @ 6:35 am

    I’m not much of a department store shopper anyway, but I would always go right to Dayton’s/Marshall Fields when I needed either a really nice for real outfit, or a nice gift for a grown up who would know the difference. I don’t get the feeling that Macy’s is that kind of place at all.

    And I heard that they’re closing the furniture clearance center in January, so shop now!

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