First Avenue gets facelift, sparks debate

first_avenue.jpgIf you remember the debate that surrounded the giant guitar-adorned Hard Rock Café when it was built in downtown Minneapolis, you can be sure the messing with the facade of the legendary First Avenue nightclub is sure to get people talking.

From the Pioneer Press:

First Avenue is about to get a facelift.

The renowned downtown Minneapolis nightclub won approval Friday from the Minneapolis City Council to add up to 6,000 square feet of billboard space to its exterior.

The artist’s rendering of the proposed changes shown above features three large billboards perched above the First Avenue marquee, as well as smaller advertisements further down either side of the main entrance. A news ticker-style LED display that would run above the front doors is another notable change…

“It is a little early to guesstimate, but billboards are good business,” [The club’s general manager Jack Meyers] said. “It won’t make payroll or anything like that, but the revenue will help us out during the slow months.”

Full rendering here (pdf)

While I don’t like the idea of our beloved club selling it’s goods on the corner like a $100 whore, I agree it’s WAY better than the club facing bankruptcy again and fans having to drive to Maplewood to catch a good show. Further discussion here and here.

This coming Sunday night, First Avenue plays host to the 26th Annual Minnesota Music Awards with a stellar lineup. The “Best New Artist Showcase” in the 7th St. Entry is highly recommended (White Light Riot, The Alarmists, God Damn Doo Wop Band, Stook!, Chris Koza). Check it out!

3 Comments so far

  1. Erica (unregistered) on September 27th, 2006 @ 4:44 pm

    What is this? Times Square?


  2. Bill (unregistered) on September 27th, 2006 @ 7:57 pm

    not any worse than that piece of shit across the street.

    and yeah, that new band showcase is going to rule.


  3. Erica (unregistered) on September 27th, 2006 @ 10:14 pm

    I’m not actually all that opposed to it. I just hate the frickin’ Hard Rock.



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