The Star Tribune wrote about the “edgy” billboard campaign promoting tourism to Alaska. “The billboards in Seattle, Los Angeles and Minneapolis proclaim “Alaska B4UDIE”

3 Comments so far

  1. Erica (unregistered) on October 4th, 2005 @ 5:13 pm

    This is only tangentially related, but I swear I see a lot of vehicles with Alaska plates around here. Where by a lot I mean one every three or four months.

  2. Nate (unregistered) on October 5th, 2005 @ 5:21 pm

    I think we need to ramp it up a little. If advertising is going to work these days, we HAVE to get more “edgy”. And I agree, there ad isn’t “edgy” at all.

  3. rags (unregistered) on October 8th, 2005 @ 10:41 pm

    How will you market a remarkable product? Can you sit on on your hands and expect the product to sell itself? You need a remarkable campaign to go with it. The marketing campaign is some what edgy but that is why it caught the eyes. You have to push it to the edges, challenge the limits and expect to make a splash. You need your campaign to be the talking point, more than your product. You do that by creating an

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