Posts Tagged ‘advertising’

Roundup

This is Why I Love Minneapolis: “New initiatives (for people smarter than me to spearhead)” Many related to getting around, which Leif does a lot of.

Minnesota Lynx: Photos on Facebook from the Lynk Up and Get Down 2009 season ticket renewal campaign shoot. All the players and Prowl decked out in ’70s high fashion.

Perfect Porridge: “Social Information Hoarder: MIMA’s Data Overload Panel and Helpful Links” This is Greg and others presenting to the Minnesota Interactive Marketing Association.

Star Tribune: Data porn! (via s4xton)

About: “I-35 W Bridge: Before and After Exhibition Opens July 18”

Twin City Sidewalks: Sidewalk Closed Signs. Also see Bill’s new project, Twin Cities Streets for People, “where a team of Minnesota urbanists are going to try to keep tabs on what’s going on in the local urbanism scene.”

Eleventh Avenue South: Andy responds to criticism of his (perceived lack of) coverage of congressional candidates’ stand on GLBT issues (i.e., “Why don’t you light into Keith Ellison like you do Michele Bachmann?”).

Minnov8: Recapping PublicRadioCamp.

Minneapolis Issues Forum: “Minneapolis: getting power from our poop” … … … Heh.

See a baseball game played according to the rules from 1860 as part of the Minnesota’s sesquicentennial celebration. Saturday, 7/19, 11am, B.F. Nelson Park. (via NRP)

KFAI: Converting to digital and increasing power! (via Rhubarbarism)

Casting a Land O’Lakes Ad

Jezebel casts current Hollywood folk as the Top 10 Female Product Advertising Icons. First on the list is Saint Paul-based Land O’Lakes. (Why is their corporate site so much uglier than their brand site?)

The company explains: “Because the regions of Minnesota and Wisconsin were the legendary land of Hiawatha and Minnehaha, the idea of an Indian maiden took form.” This is a whitewashed way of describing how they hijacked the image of indigenous people to sell dairy products, but whatever. The first painting was done in 1928; it was “modernized” in 1939 to look the way it does now. As a kid, I honestly thought that this was my mom until I realized it was Cher.

Their suggested celebrity casting for the Land O’Lakes indian maiden? Q’orianka Kilcher who once played Pocahontas in a movie.

(Does anyone else think “spread with sweet cream” sounds a little dirty?)

(via my old-school blog friend Chaz)

Red Bull Illume vs Stone Arch Bridge

Lots of different takes on the Red Bull Illume exhibit in which some big black cubes are perched on the Stone Arch bridge. They light up at night revealing some pretty amazing photography.

Taylor talked about it as an art exhibition. My take away is I’ll wander over if I happen to be in the area, but I’m not going out of my way.

Corporate Babysitter talked about the crass advertising aspect.

Peter Fleck is concerned about some logistical issues.

Looks like they considered pedestrian traffic but forgot that this is a major bike route. It’s hard to understand this lack of awareness given that City Hall is shouting from the rooftops what a bike-friendly town we have here.

and

Besides the whole bike thing, there’s also the issue of promoting Red Bull on park property. The Minneapolis Park Board has also been accepting some other advertising money some residents don’t think it’s proper.

(That other advertising money would be from Lowe’s.)

A Downtown Journal article on the exhibit asks two good questions.

Is this proper use of the Stone Arch Bridge? If not, where should the exhibition be put up instead?

To me, the question of whether the exhibit-as-advertising is appropriate for the historic nature of the Stone Arch Bridge is less important than the funding questions and the traffic questions. If the goal is to put this type of exhibit up on a bridge over the river, what other alternative do they have? The other options are a train bridge, car-carrying bridges, or the Washington Ave Bridge which has limited visibility because of the covered walkway in the middle.

As for where to put it instead, how about Gold Medal Park? It gets close to similar visibility since there are lots of viewing points along the river. It’s as easily accessible. It’s not completely public land so there are different rules as to how the money comes and goes. It does not block traffic.

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