New Twins Stadium Officially Named Target Field… zzzzzzzzzz

I’ve got nothing new to add to this conversation, but… really? Target Field? Which connects to the existing Target Center with the new Target Plaza? Seriously?!

I like Target as much as the next buppie. I don’t find this offensive in any way. I don’t even dislike it. It’s just boring as fuck. Calling it “savvy” is generous. Smart. Reasonable. Predictable. Feel-Good. All of those. But let’s not get too crazy.

One could argue plunking down again for naming rights constitutes a solid commitment to the community in which the Target Corporation is HQed. I’m still wondering on the status of their proposed move from downtown Minneapolis to a new Brooklyn Park corporate campus.

The best part is, after all the hubbub over the possible Land O’ Lakes Field naming based solely on domain ownership, someone else who’s not Target or the Twins already owns TargetField.com. Heh!

3 Comments so far

  1. moe (emoeby) on September 16th, 2008 @ 9:51 am

    I was definitely very excited about the possibility of a LOL Field. That would have been awesome.


  2. barry on September 16th, 2008 @ 10:05 am

    With Target’s naming rights on Target Center nearing expiration, I imagine they’ll be looking for some city money as a way to better integrate Target Plaza with Target Center as well – for those times when it might be possible to have some basketball fun out on the Plaza. Part of the plaza does extend to the ‘back door’ to Target Center.

    Never thought about it before, but I wonder if Lynx games are going to have scheduling conflicts with Twins games in two years?

    In a few years, I expect the city to sell the naming rights to the whole area – it will soon be known as the ‘Target Warehouse District’. :)


  3. moe (emoeby) on September 16th, 2008 @ 10:51 am

    I could also see the Timberwolves looking for a new partner. Maybe some other company would be interested in a bigger contract. The Target Center could use some improvements and this could be a way to achieve that.



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