WCCO launches YouReport

WCCO.com just released public “beta” of a YouReport UGC site for posting pictures and video.

Early feedback: Great concept. I had to install Silverlight first, which wasn’t very cool. Videos don’t have embeddable technology, which greatly hinders any content on this site from having any viral appeal.

What do you think?

11 Comments so far

  1. Justin Heideman (justinph) on July 29th, 2008 @ 12:32 pm

    Totally worthless. I’m glad some designer made money on the project, because that’s about all it’s good for. Silverlight? Really? How much does it take for big media companies to realize that proprietary crap like that is the deathknell.

    Not to mention, why should I do free reporting for WCCO when anyone savvy enough to a) do actual reporting and b) get on the internet enough to know about this tool probably has a blog of their own?

  2. Erica M (ericam) on July 29th, 2008 @ 12:42 pm

    Concept seems good in theory.

    I have a Mac at home and my work PC is on lockdown, so I can’t do a damn thing with it. Can’t even see what it looks like. As much as I hate this played out terminology… This gets a big fat FAIL.

  3. Erica M (ericam) on July 29th, 2008 @ 12:49 pm

    Not to mention, why should I do free reporting for WCCO when anyone savvy enough to a) do actual reporting and b) get on the internet enough to know about this tool probably has a blog of their own?

    I suppose the incentive is that WCCO has broader reach.

    Not that people who come to WCCO are searching for alternative newsgatherers to follow back to their home site. I’m not sure it’s a safe assumption that everyone that happens to have a photo on flickr or a video on youtube has a blog, either.

    (Somewhat related, I was told at my friendly neighborhood Target that about 99% of the online orders they receive for photo printing come from Shutterfly. Not everyone uses Flickr like I would assume they do or think they should.)

    The example they gave at the bloginar was incorporating into their reporting all the photos and video that people had from the 35W bridge collapse. This would be an easier way for them to collect those user submissions. Currently, does anyone do anything beyond emailing them way awesome severe weather photos?

  4. derushaj on July 29th, 2008 @ 3:06 pm

    We get breaking news photos a lot… I think ultimately the idea would be to integrate this into everything we do. If you wanted to send a Good Question video, maybe it’d be easier to do it through You Report. If you had a rant you wanted to make about something, do it at You Report. It’s edited, and ranked by staff and by the community. The good stuff would rise up, and maybe end up on the air.

    I also don’t really dig the Silverlight (as I had to have one of our IT people come over and install). We have an internal CBS Digital Media Group, so I don’t think any designer made any money on this, Justin. A couple WCCO internal art designers worked on some of the graphic elements.

  5. David (jacc) on July 29th, 2008 @ 4:11 pm

    I was hoping that only the beta used Silverlight.

    I’ve installed Silverlight before and really disliked it; so I’ll have to pass.

    The theory is cool, but I hope they’re working on making content embeddable.

  6. Erica M (ericam) on July 29th, 2008 @ 7:19 pm

    Okay, Silverlight installed on my MacBook (*grumble*).

    I’m sticking with I think it’s a good idea (Jason, your description of the intended use makes a lot of sense) but I still wonder about the choice of technology.

  7. derushaj on July 29th, 2008 @ 10:03 pm

    Everyone’s complaints about the technology have certainly been heard by the people who care.

    I’m most excited that it looks pretty. TV station websites tend to look like crap, and now our section on the bridge collapse and YouReport both look awesome. Now if they could only do something about my blog…

  8. greg on July 29th, 2008 @ 11:38 pm

    Jason, any inklings of when they’ll add a real URL for the portal and embeddable video for each piece of content? I would pass up glitzy flash for utility any day of the week.

  9. kevinfromminneapolis on July 30th, 2008 @ 8:12 pm

    I hope this stays in beta for five years like Gmail.

  10. mscherotter on July 31st, 2008 @ 4:56 pm

    Great to see so much feedback here. I think that as developers and designers get more familiar with Silverlight – it is a very new technology they will craft better and better experiences. Updating the browser URL (and page title) is something that is actually pretty easy to do in Silverlight (see here). Doing so makes Silverlight applications much easier to link to.
    If WCCO or any other media company wants help with these new media sites or tackling the challenge of putting video and audio on the web in a compelling way, my team at Microsoft is glad to help. Feel free to ping me at my blog at http://blogs.msdn.com/synergist.


  11. derushaj on July 31st, 2008 @ 11:19 pm

    Not sure, greg. I’ll keep pushing on it.

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