The Current on Twitter

I just became aware that 89.3 The Current has not one, but two Twitter accounts. Seems that @TheCurrent is the official Twitter and @the_current is where they practice code bits.

Here’s the problem, though: The Current’s Twittering is simply a dump of their playlist RSS feed. All the Twitters you will ever get if you follow @TheCurrent is a song and artist, as they get played on air.

Uh, no. *bzzzzzt* Wrong! Try again.

How is that even interesting, much less useful?

That’s not how Twitter users consume. That’s a lot of noise and that turns people off. As of this afternoon @TheCurrent is sporting close to 79,000 updates. By comparison the earliest adopters and heaviest users of Twitter have on the order of 7,000 to 10,000 updates.

I think it’s great that The Current publishes (and archives) their playlists. If you heard something and you want to find out what it was, go back and look up the day and time you were listening.

But Twitter is a communication tool. It’s dynamic. Ideally, it’s two-way. If you’re not going to interact and simply want to push info out, there needs to be an incentive for your followers. Let Twitter followers have first crack at contests. You can submit song requests online; why not take requests via Twitter? DJs are liveblogging while they’re on the air; why couldn’t they Twitter?

It’s strange that for as involved as The Current’s web offerings are, they just dump their playlist into Twitter. Maybe they just haven’t decided what to do with it yet. There’s no link to Twitter from The Current’s page, so as of right now it’s clearly not an integrated part of their communication strategy.

I can see signing up and grabbing the username before someone else does. Putting up (a helluva lot of) useless info is dumb. You don’t want to turn people off before you even really get started.

They should do better, or they should not do at all.

P.S. I do really enjoy The Current’s Song of the Day podcast.

5 Comments so far

  1. Moe (unregistered) on February 11th, 2008 @ 2:53 pm

    Amen. I just started following them, but quickly stopped once I realized just how useless it was. Hope they turn it around and find a good use for Twitter.


  2. justin (unregistered) on February 11th, 2008 @ 2:56 pm

    "How is that even interesting, much less useful?"

    Apply that question to Twitter as an entire ecosystem and you have your answer.


  3. JACC (unregistered) on February 12th, 2008 @ 1:37 pm

    I’ve followed them both for the last few months and just dropped them last weekend for this very reason.


  4. Mike (unregistered) on February 14th, 2008 @ 1:25 pm

    I just noticed that they also put their "Song of the Day" podcast on Digg. The most popular entry has… 1 digg. It’s pretty useless to saturate every Social Website if you ask me.


  5. Hannah V. (unregistered) on February 14th, 2008 @ 3:35 pm

    I’ve thought for a while now that it’d be great if DJs took requests via text. Wonder how long it will take for that to be the norm…



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