I drive by this Eden Prairie gas station every day, see the tow trucks bearing the name around town and am constantly puzzled at the idiocy of the name “Randy’s Bobby & Steve’s.”
This isn’t Arkansas after all. In fact, we’re the #1 most literate city in America, damn it.
According to Wikipedia, Bobby Williams and Steve Anderson own and operate eight Mobil gas station locations in the Twin Cities metro. I recognize them now that I see references to the giant red Pegasus signs. But to me, gas is gas and price is king, so knowing who owns the station doesn’t really affect my purchasing decisions.
Wikipedia mentions the renovation of the old Eden Prairie BP station into Randy’s Bobby & Steve’s, but doesn’t tell us who Randy is or why there’s so much brand equity in all three first names OR why the geniuses kept on adding apostrophes.
What if another partner opens a franchise under Randy? Say, for example, me….Greg’s Randy’s Bobby & Steve’s?
Someone has to stop the madness.
The official Bobby & Steve’s Web site has a 27 mb video available for download showing what future renovations will look like and perhaps further insight into the naming strategy, but I can’t seem to open it. Hey Bobby, Steve and Randy, this is why most Web sites use streaming video.
Oh – I just discovered there’s a Jason’s Bobby and Steve’s Auto World in Lino Lakes. Seriously you guys (specifically I’m talking to Bobby, Steve, Randy and Jason) — I want in.
Greg’s Jason’s Randy’s Bobby & Steve’s Auto World — coming to a street corner near you with a giant Pegasus sign (in your face, Super America!).