Outsourcing Your Advertising: A Promotional Video for Uptown
TurnHere Productions “is a web video production company that produces and distributes internet video for clients around the world.” TurnHere has posted one such short film on Uptown Minneapolis on YouTube.
What they’re doing is cool and all. It looks like it’d be a pretty fun job to have. But I wonder who their customers are. Based on this statement…
TurnHere produces professional digital videos, accessible on the Internet, which convey authentic experiences of places and leisure activities in cities and neighborhoods around the world.
…I’d say it’s probably somebody’s tourism board.
I wonder what qualifies them as knowledgeable about a location. And I wonder how many local videobloggers—amateur, professional, whatever—could do better. I’m thinking quite a few.
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That, or for Financial Freedom, our local condo schiesters.
Yeah, those two guys were a couple of tools.
so…uptown is full of stoners and douchebags?
TurnHere was started by Brad Inman, who is also the guy behind Homegain.com and runs a real estate technology conference and real estate news site, Inman.com.
I believe the business model is based on product placement. Restaurants, bars, and other local retailers are not featured just by chance in the videos. Infotainment.
Subject experts COULD be people hoping to make a name for themselves as experts locally, such as real estate agents.
Local video bloggers could create and sell videos to Turnhere.
“I wonder how many local videobloggers–amateur, professional, whatever–could do better. I’m thinking quite a few.”
No doubt. This is pretty awful.
Thanks for the info, Ed. I suppose they’ve got to make money somehow. I don’t find the product to be particularly compelling, though.